Media app testing services

Media & Entertainment

Empowering innovation, engagement, and seamless content delivery

Talk to our Experts

With consumers increasingly turning to OTT platforms for their media consumption and gaming experiences, ensuring flawless functionality, seamless performance, and impeccable quality is imperative for businesses operating in these domains.

Our services specialize in comprehensive OTT Testing and Game Testing solutions, designed to address the intricate demands of these industries. We can help mitigate risks, optimize user experiences, and maintain a competitive edge in the dynamic landscape of digital entertainment. Our tailored testing methodologies guarantee excellence at every level, empowering businesses to thrive in the ever-evolving world of OTT and gaming.

Media & Entertainment Challenges and Solutions

Challenges
  • Rapidly evolving consumer preferences and behaviors
  • Ensuring seamless integration across multiple platforms and devices
  • Managing complex content rights and licensing agreements
  • Addressing scalability and performance issues for OTT platforms and online gaming services
  • Ensuring cybersecurity and data privacy in an increasingly interconnected ecosystem
  • Balancing the need for innovation with the constraints of legacy systems and workflows
Solutions
  • Agile methodology to abide by the changing demands and keeping pace with recent trends
  • Adopting responsive design principles to optimize content delivery across different screen sizes and resolutions.
  • Implementing latest trends like AI and blockchain for transparent record-keeping of licensing agreements.
  • Leveraging cloud computing and serverless architectures for elastic scalability. This also includes conducting load testing and performance tuning to identify and reduce latency.
  • Conducting regular security audits and penetrating testing to mitigate vulnerabilities and protect sensitive data.

Delivered Business RoI

Get In Touch
  • 90% reduced regression time
  • Early code issue identification
  • Higher production quality with multiple production releases

Our Media and Entertainment Offerings

ISP Testing

Perform video player testing on iOS, Android, web & Smart TV platforms for new OTT. Include Substack Testing User subscription journey for OTT platforms which include displaying correct plans

Content Management Testing

The testing involves various modules such as News, Reviews, Listicles, Quiz, Movies, Shows, Sports, Subscription Plans, and Ranking. Content is organized effectively for easy retrieval through categorization and tagging.

API Testing

We perform end-to-end testing for the API tickets on all platforms (web, TV, and mobile). In addition to this, we evaluate API performance with different types of input, including valid and invalid data.

New OTT Testing

Synchronizing partner and plan from CMS on ISP portal. This also includes activating a subscription plan for the operator and validating E2E subscription activation, including on OTT Play App/Web (FE), Backend Db, Zoho, and ISP portal.

OTT Mobile & Web Application Testing

The process includes testing video and audio streaming functionality across multiple devices on the internet. Also, test login controls for OTT players, subtitles, banners, search settings, manage devices, events, notifications, flash sales coupons and payments are also evaluated.

Case Study

Gain Insights into our Services

Audio Streaming service provider case study

Tx Helps an Audio Streaming Services Provider Achieve 50% Faster Time-to-Market 

Tx deployed a team in a hybrid (Onsite & offshore) model and performed test advisory to create automation roadmap and set up the Enterprise-level test automation tool, UiPath Test Suite-based solution by working closely with the client’s teams.

Know More

Why Partner with Tx?

Extensive Experience
Extensive Experience

We possess deep insights and expertise in the Media & Entertainment industry to navigate the complexities of digital transformation effectively.

Customized solutions
Tailored Solutions

Tailored Solutions crafted to address the unique challenges and requirements of the Media & Entertainment sector, ensuring optimal outcomes for our clients.

Next-gen Tools and Technologies
Latest Technologies and Innovation

Leveraging the latest technologies and innovative approaches to drive digital transformation initiatives, enabling businesses to stay ahead of the curve in a rapidly evolving landscape.

Best Practices and Processes
Proven Track Record

Our successful digital transformations speak volumes about our commitment to delivering tangible results and driving sustainable growth for our clients.

continuous support
End-To-End Support

From strategy formulation to implementation and beyond, we provide end-to-end support, guiding businesses through every stage of their digital transformation journey with unwavering dedication and expertise.

Recent Insights

April 24, 2025

BLOG

How General-Purpose AI (GPAI) Models Are Regulated

The blog explores how the EU AI Act regulates general-purpose AI (GPAI) models, especially those posing systemic risks due to their scale, reach, and potential for misuse. It outlines how such models are identified, what legal obligations providers must meet, and how the AI Office enforces compliance.

Read More

April 22, 2025

BLOG

Top 5 Use Cases for AI Agents in the Insurance Industry

AI agents are redefining insurance by driving smarter underwriting, faster claims, and fraud prevention. This blog explores their key use cases, components, and benefits, plus how Tx helps insurers ensure AI reliability, accuracy, and compliance through expert quality engineering and testing solutions.

Read More

April 21, 2025

BLOG

Why Data Validation Testing Is Essential for ETL Success

Data Validation Testing in ETL Data Validation Vs. Data Quality Data Validation Testing Stages in ETL Data Validation Challenges and Solutions Why Choose Tx for Data Validation Testing Services? Summary In today’s tech-centric world, everything depends upon data quality. Businesses rely heavily on accurate, consistent, and timely data to drive insights and facilitate decision-making. Large Why Data Validation Testing Is Essential for ETL Success

Read More

April 17, 2025

BLOG

5 Business Benefits of Investing in AI-Powered Performance Testing

The blog discusses how AI-powered performance testing automates and enhances system optimization by identifying bottlenecks, improving accuracy, and accelerating delivery. Read the blog to learn how Tx can help you upscale your performance testing efforts.

Read More

April 15, 2025

BLOG

How Can Cloud-Native Architecture Enhance Your DevOps Practices

The blog discusses how cloud-native architecture empowers DevOps teams with scalable, resilient, and automated workflows. By overcoming traditional challenges like rigid infrastructure and slow-release cycles, it enables faster innovation through microservices, containers, and CI/CD tools.

Read More

Speak to an expert

In your line of work, we know every minute matters.