What is Usability Testing

The path to digital transformation is restricted with multiple challenges. Together with delivering a flawless website or application, one of the key challenges that is faced is the changing nature of user expectations. A happy user cannot guarantee another. With the advancement of Omni-channel, users are looking for a comprehensive website/application experience.

This has resulted in extreme pressure on enterprises to measure and improve user experience across various modes of usage. However, if a product is properly launched with thorough usability testing, it will help in attracting users and make them stick to your website or application, resulting in a rise in business growth.